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This gives you the instant accuracy as well as the precision and consistency which every department in marketing needs...

CDPs also offer a range of functions, including data governance, data quality along with data formatting, data segmentation...

When a customer's unified profile in your CDP includes their marketing and purchase information, you can reduce ads to customers who have...

With many different types of marketing innovation out there each one generally with its own three-letter acronym you might wonder where CDPs...