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The Importance of Data Governance in a CDP
When a customer's unified profile in your CDP includes their marketing and purchase information, you can reduce ads to customers who have...
Creating a 360-degree View of the Customer with a CDP
With numerous different types of marketing innovation out there every one typically with its own three-letter acronym...
Putting the Customer at the Center with a CDP
Rather, they're the most recent step in the development of how online marketers handle consumer information and...
Putting the Customer at the Center with a CDP
These software applications provide a more accurate and complete overview of the customer which can be used to provide specific marketing as...
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Understanding the Different Types of CDPs Available
The Advantages of Segmenting Customer Data with a CDP
The Importance of Data Governance in a CDP
